The Background
Joanna Rubio was born in England and raised in Madrid. Her education at the American School of Madrid gave her something rare: fully native-level fluency in two languages, two cultures, and two ways of seeing the world — without ever needing to translate between them.
She started in music — classically trained, a singer and composer — before discovering that voice over was where her real craft lived. The combination of musical training, acting instinct, and creative advertising thinking gave her a precision that clients notice immediately. She doesn't just perform — she contributes.
15+ years later, she's worked in every major voice over category: television advertising, film dubbing, corporate narration, e-learning, video games, audiobooks, and more. Her client list includes global brands that don't work with generalists: Lancôme, Armani, Coca-Cola, Mercedes-Benz, Huawei, Apple. That's not luck — that's consistency over time.
What makes her different? She thinks like a creative advertising professional. She understands the brief, the brand, the audience — and delivers a performance that actually connects, not just technically correct reads.